The goals of the university are to increase engagement between recruiters and the Delta State campus, community and extended family, implement and maximize functionality of a recruitment system, increase awareness of Delta State University, and improve relationships with students, parents and counselors.
Christopher Gaines, director of Recruiting at Delta State University, said the management office of enrollment is energized and excited about the university's new leadership.
He said they are committed to engaging their faculty, staff, students and alumni in new and meaningful ways and the university is striving to boost enrollment by targeting serious applicants, who are truly interested in the university.
They are marketing in areas such as North Mississippi, Jackson, and Memphis.
"We're trying to get our name out there," said Gaines. "Any given year, our recruiters might put in at least 10,000 miles on the road.”
According to Gaines many students apply because they are forced by their parents or because their peers apply.
They usually receive 8,000 inquires or submissions each year but most of them are not truly serious about attending the university.
"We send them birthday cards and other literature about the university, but we have found that this process takes away from students who apply and pay the $30 application fee.
"We're using any and every avenue to recruit students," said Gaines.
The university recently hired five new recruiters d to hit the road next week, visiting schools, and covering the entire state.
Gaines said recruiters recently attended a college fair in Oxford, where they targeted Lafayette and Oxford High School.
"Retention is everybody at the university's responsibility. It is a complete team effort," said Gaines.
To aid in recruitment, the Dedicated Statesmen, which are former faculty and alumni, have teamed up with the university to render their services by going out to various high schools and encouraging students to attend Delta State University.
"Any means of help is crucial to us," said Gaines.