Student wins slogan contest
by Rory Doyle
Dec 19, 2012 | 2446 views | 0 0 comments | 18 18 recommendations | email to a friend | print
Hayes Cooper student Jaiden Brown, a sixth-grader, won a statewide contest to come up with a new tagline for the Generation FREE anti-tobacco program.
Hayes Cooper student Jaiden Brown, a sixth-grader, won a statewide contest to come up with a new tagline for the Generation FREE anti-tobacco program.
slideshow
The Mississippi Tobacco-Free Coalition and Bolivar County Tobacco-Free Coalition congratulate Jaiden Brown of Cleveland as the grand prizewinner of the 2012 Generation FREE Tagline Contest.

The competition, open to Mississippi middle schoolers, asked students to come up with the best anti-tobacco tagline or slogan for the new Generation FREE brand.

Generation FREE is Mississippi's youth-led movement against big tobacco corporations and is funded by the Mississippi State Department of Health.

Brown, a sixth-grader at the Hayes Cooper Center in Merigold, was thrilled to be recognized for his winning line — "Breathe Easy."

"My mom is always telling me, 'Be easy' and since this is about the lungs, I came up with the idea for Breathe Easy," said Brown. "When people don't smoke they can breathe easier.

"I just want everyone to know that you don't need to smoke — it's really bad for you and hurts your lungs."

Brown said he was happy to be selected and proud that his tagline will make a statewide impact.

He will receive an iPod Nano and custom Generation FREE wooden pendant for coming out on top of the competition.

Beverly Johnson, coalition project director for Bolivar and Sunflower Counties, was pleased to have a student from the region recognized.

"Congratulations to Jaiden and a job well down for encouraging students to live tobacco-free," said Johnson. "It's great to have a winner from Bolivar County considering this is a statewide competition."

Through the Generation FREE program, youth learn to educate their peers, parents and communities on the dangers of tobacco use and the manipulative marketing tactics of the tobacco industry.

Each year, Mississippi spends $719 million on healthcare costs associated with tobacco use.

The goal of the MSDH Office of Tobacco Control is to improve the health of all Mississippians through the prevention of tobacco use and the elimination of exposure to secondhand smoke.

To see the new taglines and for more information on Generation FREE, visit www.GenerationFREE.com.