Community vital to new hospital CEO
by Elisabetta Zengaro
Jul 25, 2014 | 3060 views | 0 0 comments | 25 25 recommendations | email to a friend | print
Robert Marshall is the new CEO of Bolivar Medical Center, replacing James Atkins, who has served as interim CEO of the hospital since February 2014.

Marshall said his goal is to make Bolivar Medical Center the provider of choice when it comes to healthcare.

“I’d like our community to think of us first,” said Marshall.

“Cleveland and surrounding areas are fortunate to have a great college and midsized hospital in a community this size,” said Marshall.

“I want to see our community embrace Bolivar Medical Center as an asset to the community. With that being said, it will require the BMC to do its part in gaining the community’s trust.”

Originally from Pineville, La., Marshall has worked in the healthcare field since he was 18 years old.

His passion to pursue a career in healthcare started with a simple exposure to a hospital environment that captivated him.

In high school, Marshall wanted to be a physical therapist. He knew some of the local therapists and did some physical therapy aid work at the hospital.

“I was struck by the close relationships those care givers had with their patients and how necessary a hospital is to a community,” said Marshall. “I felt I wanted to be a part of that environment and be able to contribute to the community in a meaningful way.”

Marshall comes to Bolivar from River Parishes Hospital, where he served as CEO since November 2012. Both hospitals are a part of LifePoint Hospitals, a leading hospital company, which focuses on providing quality healthcare services close to home.

Under Marshall’s leadership, the River Parishes Hospital improved its patient experience, resulting in significant improvements in patient satisfaction.

Among his other accomplishments at River Parishes, he helped bring new specialty clinics to the local community.

“My teams have tended to be most successful with customer service outcomes,” said Marshall. “Our primary focus will always be on quality and patient safety.”

Marshall’s move to Cleveland seemed like a “good fit,” for his family who he said enjoys small towns.

“Cleveland seemed to be a good fit in that everyone has been welcoming,” said Marshall. “BMC is a really good hospital with great potential.

“My wife has already met other wives in the community that have asked her to be involved, our son will have a good college to attend, and the hunting and fishing, from what I am told, is excellent,” said Marshall.

Marshall has three children.

His oldest child is married and has two children. She lives in Tulsa, Okla., and is an accountant/stay at home mom.

The Marshalls’ younger daughter is a surgical RN at a hospital in Oklahoma City and their son will be with them in Cleveland and attending Delta State University.

While Marshall said he hasn’t had a lot of time to get out and meet the local residents because he is in the midst of going through the annual planning process at the hospital, he said the community reached out to him and his family even before they arrived.

“We received a couple of welcome letters while still in New Orleans,” said Marshall. “Everyone that we have met with has been willing to take their time and share with us information about Cleveland and BMC.”

As Marshall begins to make Cleveland his home, he said he would like the community to know he is a very open and transparent communicator.

“One of my philosophies is ‘Those who build it will maintain it.’ It’s a team approach whereby the team takes ownership.”

The mission of LifePoint is “making communities healthier,” and Marshall plans to carry out that mission here, “simply by starting to work with the community.

“Our board, medical staff and employees are excited, energetic and anxious to get BMC engaged with the community,” said Marshall. “We are looking for two-way communication.”

Before joining LifePoint, Marshall served as chief operating officer and chief administrative officer at University of Texas Health Sciences Center in Tyler, Texas.

Prior to UTHSC, Marshall was COO of Baxter Regional Medical Center in Mountain Home, Ark. Previously, he served as CEO of Valley View Regional Hospital in Ada, Okla., and he held leadership positions at Providence Medford Medical Center in Medford, Ore.; Rapides Regional Medical Center in Alexandria, La.; Magnolia Regional Health Center in Corinth; and Mercy Health Center in Oklahoma City, Okla.

Marshall is a Fellow of the American College of Healthcare Executives. He earned his master’s degree in health administration from the University of Oklahoma and his bachelor’s degree in business administration from Northern Arizona University.

A part of LifePoint Hospitals®, Bolivar Medical Center is a 165 bed acute-care general hospital accredited by The Joint Commission, which offers a full complement of medical and surgical services.

The hospital also offers a wide array of outpatient services, including a 35-bed nursing home.